Hi, can any one tell about the initiatives that retailers take to promote men's products? (shav

Specially for products like Deodorants, Soaps, men's hair care and skincare products, shaving products in US?

Hi, can any one tell about the initiatives that retailers take to promote men's products? (shaving prodts,Deo)

Retailers won't do any promotions by themselves, it is manufacturers marketing agency, have a deal with a retailers for shelf space, store display in a desired place for promotional actitivities.

Hi, can any one tell about the initiatives that retailers take to promote men's products? (shaving prodts,Deo)

Hi! Retailers shouldn't take this kinf of initiatives. Having promotions in retail shops means only a different distribution of the money spent on that kinf of product and not an increase in revenues. It must be kept in minf that a promotion in a retailer does not bring any new customers. So, there are no benefits for the retailer, unless the product supplier/producer/distributor has a budget to spent on this kind of campaign. Usually, retailers use this practice to increase their profits.